The International Writers
Frugal Book Promoterby Carolyn Howard Johnson
Paperback: 288 pages Publisher: Star Publish 2004
ISBN-10: 193299310X ISBN-13: 978-1932993103
Author's promotional bible. Always keep it close it times of need.
What can I say about this book that hundreds of other authors
As a writer and self-publisher, the onus has always been on me
to promote my own books; a task I've always found extremely difficult
I'm a writer and
photographer, not a sales and marketing expert. I hate feeling like
I'm talking to someone just to sell them something, or boast about my
fantastic book. I always imagine them thinking, "Of course you
would say it's good, you wrote it!" And like most writers, I want
to write, not be a salesman.
But Carolyn Howard Johnson has shown me a whole new way to not only
promote, but make it fun and tie it in with the thing you are passionate
The Frugal Book Promoter shows us how you need to brand yourself
as an author, and publicise yourself as much as your work. You don't
have to boast about your work, just simply let people know it's there.
If your book is good, others will boast about it for you. Exposure is
the word Carolyn uses often. She teaches us that the trick is to simply
brand yourself as an author and let people know who you are, and what
Carolyn shows us a prolific amount of ways to do this, from writing
articles for free to blogging, joining discussions groups, writing book
reviews and so much more. It's so simple, and in most cases completely
free. I often hated the thought of writing articles for free, but the
book emphasises that although you may write for free, the tagline at
the end could well result in book sales, so effectively you are likely
to get paid indirectly. Think about it, these publications wouldn't
have paid you anyway, and you would have to pay for advertising, so
effectively you are working for your advertising. And of course you
are writing, which is what a writer wants to be doing. This is just
one example of the priceless advice offered in the Frugal Book Promoter.
This book is an absolute treasure chest of useful information, and not
only inspires you to get up off your backside and start promoting, but
is also packed full of useful websites for you to get started. I've
committed the ultimate sin with this book by folding over numerous page
corners (something I never do with a book) to bookmark all the useful
reference points. The websites listed here, often lead on to other useful
I'd always dreamed of the day when I would snag a major publisher so
they could do all the promotion for me, but the Frugal Book Promoter
has taught me that even with a major publisher, the onus will still
be on me to promote my books; after all, ultimately the author cares
more about the book than the publisher. So now I plan to forget about
that and march best foot forward into a new world of endless promotional
opportunities that this book brings.
If you are an author then this is one book you cannot afford to be without.
Written with Carolyn's free-flowing and easy prose, the Frugal Book
Promoter stands out head first above the rest and is the sort of
book that you will always want to refer back to.
I don't know how I ever survived without it.
© Ian Middleton March 2007: Travel Writer & Photographer Ian
is the author and photographer of four books, his latest being a travel
guide to Ireland's ancient myths and legends, Mysterious
World: Ireland. Learn more about Ian and his work at http://www.ian-middleton.co.uk
Travel Writer & Photographer
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