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The International Writers Magazine: Madeira - Travel Archives - Pre-Covid

Made in Madeira
John M Edwards

Madeira is not only an island and a drink, but also a state of mind, John M. Edwards discovers on a serendipitous bar crawl through what he initially deemed mere fortified “cooking” wines


After the signing of the American “Declaration of Independence,” the enlightened revolutionaries, in their dandyish greatcoats and powdered wigs, symbolically celebrated the milestone event with endless rounds of Madeira—Thomas Jefferson’s favorite drink.

Hence, I felt like it was my patriotic duty to follow suit, after signing my credit-card slip for pricey airfare to the island of Madeira, to down a couple of glasses, too. Unfortunately, the bottle I purchased at my local wine shop was rough stuff. I used it mostly for cooking. Clearly I had to educate myself on what constituted good “Madeira”--a favorite of frequent guest Sir Winston Churchill--before I shoved off to this mountainous Portuguese colony, purportedly rife with wildflowers, off the coast of Europe and Africa—all by its lonesome in the middle of the ocean. What a great idea for a trip: getting blotto abroad.

My first mistake was bringing my “partner” and daughter along. I had no idea then what I was getting myself into: a place that sounded far away and exotic but which also had an atmosphere hovering in the sixties year round, and a regular tourist presence of British geriatrics far older than that.


When we arrived in the capital of Funchal, I imagined that the plane had been hijacked to somewhere in North Africa. As the taxi sped along, the island seemed too large and the mountains too foreboding for this to be a small island. Vast, it appears on every world map. It is partly covered by subtropical rainforest called laurasilva (a UNESCO World Heritage site) and crisscrossed with easy walking paths called levadas.

Checking into our pousada retreat with a pool, I braved the deep end with a cinematic cannonball into the frigid waters, apparently meant to be looked at, not swum in, judging by its eerie emptiness. Maybe we had picked the wrong hotel? The only other guest seemed to be an elderly muscle-bound Brit who quite frankly admitted he was former SAS, plus as Irish as St. Pat.

Wheeling my goddess daughter Elizabeth, alias QE3, over the cobbles leading to the Old Town, she kept dropping “Barbecue” (her Barby Doll), and we would have to backtrack to retrieve her. We all soon tired of this game. Though the city was filled with flash eateries, many of them “al fresco” (fancy talk for outside) and carved out of stone, my partner insisted on getting hot dogs for Elizabeth and finding lonely playgrounds.

Not on this trip, babe.

I pointed out one restaurant with a sign advertising “Fried Crap,” realizing from a simple transposition of letters, funnier than Tom Cruise claiming he cured his dyslexia with a copy of Dianetics, that this might be a pretty good alternative to a cheap “seafood” joint, or “peixe” (pronounced “pesha”), as the Portuguese say in their sometimes Slavic-sounding tongue. Yachties straight out of the pages of Condé Nast and Travel + Leisure whooped it up at the pubs, while regular Madeiran workmen, tanned as sea gypsys and sporting pointy woolen hats with earflaps, wandered about vaguely moving boxes around and stopping for frequent smoke breaks.

Everywhere we went we were bombarded by “Bom Dia!”s from the friendly olive-complected  “natives” who all asked me if I was German. (Americans are a rarity here.)

I was anxious to try my first bacalhau (a Portuguese specialty) and down a special reserve Sercial, one of the four main varieties of Madeiran wine. The other three are Bual, Verdelho, and Malmsey. Generally, Malmsey is considered the best and the most British-sounding.

One sip of my first Sercial and I was sunk in depression: didn’t like it, was too sour, tasted like pee—not that I’m an expert on what pee might taste like. I suppose that even during the Age of Exploration, when sailors under the command of the illustrious Prince Henry the Navigator decided to “fortify” their wine for long sea voyages to the New World (adding neutral grape spirits to the barrels), the wine was not considered top flight. This was no Port, mind you.

I changed my mind, though, when I meandered over a perpetual glass of Malmsey later at the world-famous Reid’s Hotel, while sitting on their genteel balcony overlooking a steep hill.

Two small bottles later I was still sitting there. I wondered obliquely where my partner and Elizabeth had gone, before I nodded off into a nap which, when I awoke, was apparently not really appreciated by the management. Their manner was stiff, as was the bill.



“Is that all you are going to do on this trip, get drunk?!” my partner fumed. “I want to sightsee!” So we took a taxi tour of the island, marveling at the sheer amount of stone churches and trash-strewn beaches. I could tell my significant shrike was a little disappointed.

But things perked up later when we took the funicular up into the mountains. Absolutely glorious! Surely, we had entered some paranormal rent in the fabric of the universe and ended up in the Scottish Highlands on a foggy day.

Back in town we found a nice café, filled with obvious European jestsetters, and I lined up all four Madeiras for a tasting. Now, this was good stuff. Because of the Madeiran process of estufagen, which duplicates the aging process of a long sea voyage in the tropics (the wine is now mostly stored in stainless steel rather than oak casks), you get what you pay for. Allow for some oxidation to peculiarly taint its flavor.

Also, look for the “Finest” label (aged 3 + years) which can survive over 150 years in the bottle, making it the longevity king of all spirits.

According to the Guinness Book of World’s Records, Madeira throws the largest New Year's fireworks display in the world. But I had no intention of staying on this island of arguments and incriminations to see it. Overindulgence in drink had made me sick as a sea dog and anathema to my relationship. I had to purchase on wobbly chicken legs a ticket to return home a week early at a hefty price.

My partner was fuming at vacation interruptus. What kind of harpy blames someone for being sick? Needless to say, when we got back to the States, rather than having returned from a romantic retreat, we abruptly broke up.

But my daughter still talks about our strange trip to Madeira, and the rugged dreamscape we pushed her over in her stroller.

Like a cold slap of water to wake up, I came to a hasty decision. I dumped out my duty-free cooking Madeira in the sink, which unfortunately now ranks as my least-favorite drink. Not all holidays in those glossy consumer magazines turn out like wonderful paid advertorials, I’m afraid.

But I’d like to see those craggy brown mountains and flowerful walkways at least once again, impossibly positioned literally nowhere on a chunk of isolated island far from the mainland and hanging ten on the edge of time.

And this next time I would do it alone.

© John M. Edwards
New York

Bio: John M. Edwards won a NATJA (North American Travel Journalists Association) Award, a TANEC (Trasnsitions Abroad Narrative Essay Contest) Award, a Road Junky Hell Trips Award, a Bradt Independent on Sunday Award, and three Solas Awards (sponsored by Travelers’ Tales). He lives in NYC’s “Hell’s Kitchen.”

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