The International Writers Magazine:
inclination of society can be the scariest when thought of in its
entirety. It controls every little element in our lives. From the
toothbrush we use to the house we buy. Brands are vital to life
it would seem when you look at the high street Playboy, Adidas,
Gap, Colgate, Ribena, Hovis. This belief that money and possessions
are more important than other things in life I believe can be crippling
It starts with childhood
children being bullied for not having the brand trainers or bag.
Coming from a poorer background I know how hard it is for parents to
say no to spending £100 on a pair of trainers when their child
seems desperate for them, and I know how frustrating it can be for a
child who knows they will be picked on if they dont get them but
is aware that the money is not there. Cheap alternatives are not accepted
and this continues throughout primary and secondary school.
Everything is structured to make you buy, buy, buy. The layout in supermarkets
and shops is specifically displayed in a certain way to tempt you into
impulse buying, because the majority of things we buy when we go shopping
we dont need. But for some reason we buy them anyway. When I go
shopping, I know I dont need any more T-shirts or trousers, but
the impulse to buy because I like that top or everyone has that skirt
or I would look good in those trousers, is so strong. It seems to be
injected into us at birth this consumerist culture.
The western world is obsessed with aesthetic qualities. Famous footballers,
actors, and celebrities have to be seen wearing the brands, are even
paid to do so. Paid to set a bad example for children and reinforce
their supposed need for such clothes, shoes, and trivial things. Everyone
has to have the right things to be popular, to have a life, to feel
of value. Is this really the kind of society we want to have? Is this
the way we want to live?
A world without the need for possessions is impossible in reality. For
money is what people have worked for throughout history, to feed their
families, to have a home. Even in developing countries, they have a
desire to own things. Take a box of pens with you to Africa and you
will be swamped with eager children wanting this westernised object.
This just shows that this obsessive culture is spreading.
Materialism is the way the world works, whether its corruptive
or constructive I am not sure. I feel that when you look at the world
this is a distressing quality of it but one we seem incapable of changing.
People will always shop, spend and want more.
© Rebecca Kingsbury Dec 2004
Becca is a Creative
Writing student at Portsmouth University
all rights reserved